- Maintaining our international reputation as a leading cultural city for both residents and visitors.
- Ensuring that everyone has the opportunity to engage, participate and benefit from the city’s diverse cultural offer.
- Create a climate where our creative and cultural industries can thrive and contribute to the greater economic potential of the city
- Increase opportunities for arts and culture to contribute to happiness, health and wellbeing
- Enhance the public realm so it reflects the city’s contemporary cultural approach, can accommodate cultural activities, celebrate the city’s heritage and enhance the cultural offer to all.
- Protect and develop the cultural infrastructure of the city.